INDIAN CULTURE INFLUENCE ON INTERNATIONAL FASHION

 INDIAN CULTURE INFLUENCE ON INTERNATIONAL FASHION

India has given the world yoga, zero, architecture, heritage, traditions. One more contribution that must be added to the list is fashion. India has long been a muse to the international fashion. The sheer amount of diversity and influences that designers can draw from every region is immense, and no other country can come close to it. We know that  every  fashion style  &  fashion  cycle change after  some years. It's  the  good way to  express  new ideas & to  new  Creations to improving our fashion industry.  But it is  the line in comes always in our India culture, "Old is Gold "  means  in our fashion  industry  give us to number of new ideas with  new designs & new creation of  mans,  womenS & also childrenS  wearing  designer garments. We take a look at how staple items in India have become fashion buzzwords on the international runways.

HEADGEAR:
The sheer amount of headgear that Indians wear is amazing and has drawn inspiration from many designers.Popular designers have experimented with turbans. The trend is more popular in African fashion, which has their own amazing influences. For its Fall 2018 collection at the Milan Fashion Week, Gucci introduced models on the ramp wearing various headgear accessories, out of which turban was one. While this was a big Indian influence, many criticized Gucci on the social media for cultural appropriation on a global scale as turbans have a religious significance for Sikhs. Pagdis or Safas worn by Indians on a daily basis or during festive occasions are also popular.Chanel’s Paris-Bombay collection — Pre-fall 2012 saw male models walking on the ramp in a wrapped headgear, which was clearly the pagdi or safa style. In contrast to the turbans, pagdis are a more acceptable trend globally; Rajasthani pagdis are a clear example. Various Japanese drivers have been seen sporting Rajasthani turbans, and the same has been featured in quite a few international fashion events. Indian prime minister Narendra Modi, in fact, has emerged as sort of a style icon and the best representative of this fabulous headgear as he has sported a lot of colorful pagdis on various occasions.

NOSE RINGS:
Though nose rings have been popular in other parts of the world, nowhere is the item worn on a daily basis than India. It has globally inspired many variants. Notably, the nath version has become popular. During the Jean Paul Gaultier Haute Couture Fall/Winter 2017–2018 show in Paris, models were seen wearing stylized versions of the nath, which were popular during the times of maharajas. Indian brides still wear nath as an essential jewelry item for their big day.

BINDI:
This third eye of fashion has extended its reach overseas and is considered as a casual fashion accessory in the west. Various models have flaunted bindis on the runways. One of the most notable moment for bindi came during the Chanel Paris Bombay fashion show of 2012 when Karl Lagerfeld sent his models wearing a bindi and maang tikka on their foreheads.Katy Perry, Selena Gomez, Gwen Stefani, Beyonce have all famously worn bindis in music videos and award functions.

Women's old and new fashion
SARIS:
Saris are still identified as the quintessential Indian garment. Over the years, it has become a huge fashion influence. Part of it is due to the popularity of Bollywood movies abroad that depict colorful, decked-up garments which have caught the fancy of people. Also, the influx of foreign tourists to India have contributed to the trend as many women, and international celebrities are seen wearing saris on many occasions.
Off late, various Indian and international designers have experimented with the garment to make it more adaptable to the international taste. American-Nepalese designer Prabal Gurung recently showcased his autumn/winter 2018 collection at New York Fashion Week where Gigi Hadid modeled a patterned scarf over a wrap skirt. The scarf was draped across her torso and neck, leaving one fringed tail hanging over her shoulder; this was a subtle nod to the sari.
Sari gowns have also popularized the garment abroad. John Galliano showcased sari-inspired costumes for his Spring 2003 collection while Marchesa’s Spring/Summer 2013 show paraded dresses complete with Chantilly lace, one-shoulder drapes, beadwork and bare midriffs.

INDIAN JUTTIS:
Vibrant colors and artistic embroideries are making a splash the world over, but one piece that has caught the fancy of western fashion is the quintessential subcontinent jutti (we say subcontinent because juttis are not dominant only in India but Pakistan as well). While Indian versions are replete with traditional patterns, motifs, and embroideries, it has been restyled to suit western tastes in fabrics such as denim, lace. Sticker-work and hand paints are common, too.

 Men's old to New Fashion

INDIGO PRINTS:
Indigo prints are essentially Indian with traditional patterns of nature or mandala designs. They are ideal for India’s harsh summers. Western designers have taken the prints and styled it in their mini, midi, and maxi dresses to make it contemporary for western women.

INDIAN FOLK PRINTS:
When we talk of influences, it’s difficult not to speak about our folk prints. These are hugely popular abroad, and there have been many variations in the designs to suit the western palette. Chanderi, Madhubani, Block and other popular prints have been fused with bright hues and big Indian prints to create unique outfits. The big floral Pheran prints from Kashmir and abstract contemporary designs are also quite popular.

EMBROIDERY:
Indian embroidered prints have become extremely popular with brands like Gucci, which showcase them on coats, dresses. International fashion houses like Christian Dior, Alberta Ferretti often source their embroidery design patterns from India. The delicate thread, lace, stone, embroidery works are also frequently found on stilettos (Christian Louboutin’s Spring 2012), clutches, and bags.

JEWELRY:
Amrapali, an Indian jewelry brand, has preserved the traditional kundan style of setting today, earning it fans all over the world such as Penelope Cruz, Halle Berry, Selena Gomez, Kristen Bell.
Bulgari designed a Giardini Italiani choker-necklace made out of 347 round emerald beads, which bears a striking resemblance to the traditional Indian Jadavi Lacha, while the Ventaglio earrings from Buccellati, made from white and yellow gold, sapphire and garnet, are inspired from the Indian motif of the peacock.

It’s a good time for the Indian design and fashion on the international stage today. The time has definitely turned.

  • PUBLISHED BY:
NALINI MALI.
DEPT. OF TEXTILE TECHNOLOGY.
DKTE TEXTILE AND ENGINEERING INSTITUTE.


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12 Comments

Varsha said…
Expedient info....
Unknown said…
Awesome ,👌👌👌
Snehal said…
Thanks for sharing..
Uday lad said…
Very nice information about Indian cultural fashion
Unknown said…
It's great info. Amazing
Unknown said…
Good to see the India's traditional beauty alive decade and decade...good thought to write on this article. Congratulations